THE EFFECT OF PRODUCT TYPE ON SALES VOLUME AT CV SINAR UTAMA IN BERAU DISTRICT
Abstract
The purpose of this study was to determine the effect of product type on sales volume at CV Sinar Utama in Berau Regency. Secondary data comes from CV Sinar Utama's sales report during 2019-2021. The analytical tools used are: normality test, multicollinearity test, autocorrelation test, multiple linear regression analysis, correlation coefficient, determination coefficient, F test, and t test.
This study concludes that: 1). The type of scooter motorcycle product partially has a significant effect on sales volume at CV Sinar Utama in Berau Regency. This is evidenced by the results of the t-test, where the t-count value is greater than the t-table value (1,105.888> 1.692) and the significant value is smaller (0.000 <0.050); 2). The type of sport motorcycle product partially has a significant effect on sales volume at CV Sinar Utama in Berau Regency. This is proven by the results of the t-test, where the calculated t value is greater than the t-table value (363.123 > 1.692) and the significant value is smaller (0.000 < 0.050); and 3). The type of scooter motorcycle product and the type of sport motorcycle product simultaneously have a significant effect on sales volume at CV Sinar Utama in Berau Regency. This is proven by the results of the F-test, where the calculated F value is greater than the F-table value (2,311,240.021 > 3.28) and the significant value is smaller (0.000 < 0.050).
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