THE EFFECT OF PROMOTION AND BRAND IMAGE ON THE DECISION TO USE CREDIT SERVICES AT PT. JACCS MITRA PINANTHIKA MUSTIKA FINANCE INDONESIA BERAU BRANCH THE EFFECT OF PROMOTION AND BRAND IMAGE ON THE DECISION TO USE CREDIT SERVICES AT PT. JACCS MITRA PINANTHIKA MUSTIKA FINANCE INDONESIA BERAU BRANCH
Abstract
This study aims to determine the effect of Promotion and Brand Image on the Decision to Use Credit Services at PT. Jaccs Mitra Pinasthika Mustika Finance Indonesia, Berau Branch. The research method used is a quantitative method with Multiple Linear Regression analysis tools using SPSS 25. Based on the results of the analysis, it shows that the promotion variable and the Brand Image variable have a significant positive effect on the decision to use credit services. Simultaneously, both variables have a significant effect on the decision to use credit services.
In addition, the promotion variable and the Brand Image variable each have a significant partial effect on the decision to use credit services with their respective t statistics values (3.279> 1.661), (3.911> 1.611). These findings indicate that promotion and Brand Image have an effect on the decision to use credit services at PT. Jaccs Mitra Pinasthika Mustika Finance Indonesia, Berau Branch.
Keywords: Promotion, Brand Image, Decision to Use Credit Services
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