PENGARUH LABEL HALAL DAN PROMOSI TERHADAP MINAT BELI OBAT HERBAL PADA TOKO AL-BADAR DI TANJUNG REDEB

Abstract

The purpose of this study is to determine the influence of halal label and
promotion on buying interest in herbal medicine at Al-Badar shop in
Tanjung Redeb. This type of research is quantitative. The data source of
this research is primary data by using 61 costumer of herbal medicine. The
result of this study concluded that the halal label and promotion is
influental on the buying interest of consumer herbal medicine at Al-Badar
Shop, thus the hypothesis can be accepted.